Quand les marques se mettent à l'écologie ou au recyclage. Bonne initiative ou juste business plan ?
Les prix varient entre 160 à 220 dollars pour les chaussures et la marque s'est associée à des créateurs aussi pour faire des vêtements.
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Quand l'écologie permet de redorer son blason et de renflouer les caisses au passage.
Source : http://www.thinkinghumanity.com/2019/04/adidas-plans-to-use-ocean-plastic-to-make-11-million-pairs-of-shoes.html?fbclid=IwAR3CV1j1bsa7FH7axrCAW9B0pYTUgl8CWE3yFHhF6rOCDhppLzsuvJeI2yI